If you don't want to spend money on search engine marketing because it can get costly, try building Streamyx Streamyx that search engines love, naturally.
Get it right when you build your website and you will get a website that ranks well in search engines without paying for it. Known as search engine optimisation, it simply means getting good rankings in search engine results Streamyx organic Streamyx non-paying methods.
Unlike popular belief which says a website cannot streamyx web ranked well unless some form of search engine marketing (or pay per click advertising) is involved, we believe that any website can rank well in any search engine provided that its blueprint is sound, i.e. it is constructed and designed for search engines and humans. Do not forget that eventually search engine results draw humans to your website and that is why building for humans is the best goal to keep in mind.
But having a sound website blueprint also means we have to go back to basics. The fundamental issues of developing a sound website that's search engine friendly are often ignored because they take too much time! But take note that an organically optimised website is always far more advantageous for your business in the long term.
We've been using organic methods in developing websites for clients and their websites rank well in major search engines. Below we share with you 5 tips of ours each time we build a search engine friendly website.
Manual coding or handcoding
Handcoding means writing the programming of the website without using any software. This is not an impossible task but yes, it is done manually. The advantage of handcoding a website means a website contains only the necessary codes and nothing more. It does not contain junk or unnecessary codes. A handcoded website is lean and loads fast because it contains only Streamyx needed. A handcoded website loads faster compared to websites built using web design software. With a handcoded website, regular updates and website maintenance are also a breeze because the designer does not need to wade through tonnes of unneeded code.
Optimise all graphics
Optimise your website graphics (anything that is a photo or illustration) because large photos or large graphics slow down your website. Ensure their file sizes are Streamyx enough around 50 Kb per graphic. To reduce the size of your graphics, use Adobe Photoshop or any good photo resizer shareware such as Irfanview (www.irfanview.com) or Faststone (www.faststone.org).
Name web files and web pages according to convention
Because search engine robots index web pages, make their task easy and Streamyx Name your web files and web pages according to convention. It could be boring to stick to "about us" or "our services" or "our portfolio" but when searched, these pages make sense to your prospects even before they click to find out more. Also ensure important keywords which define your business are included when naming these web files and web pages. You can check how many of your web pages are indexed by typing "site:www.yoursite.com" into any search engine (do not include the quote marks).
Write individual page titles and keywords
Once you have your website built, it's time to insert the page title, Streamyx and keywords for every page. The page title, description and keywords should be different for each and every web page on your website. This takes work but hey, this is organic search engine optimisation. It doesn't cost money but it costs time.
Give all your photos meaningful ALT tags
Don't forget to write ALT tags or descriptions for your photos or graphics too. The mistake often made is that the ALT tag describes the photo without context and without any meaningful keyword. For instance, which ALT tag offers more information: "my cat" or "Nic's tabby, Kiko, sunbathing on a warm Malaysian day"? Write your ALT tags properly so that in event that the photo's ALT tag is all you see/read, you will know what the photo is about.
Nic Sim is the business owner of http://www.RedboxStudio.com, a web design and web consultancy firm based in Penang, Malaysia. Having been in this industry for the past 9 years, he enjoys blogging too to share what he knows with others. When he's not blogging or designing websites, he is quite happy reading Edward de Bono, painting abstract pieces and playing with his cat.
